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Brands are our passion - the identification and targeted utilisation of monetary brand value is our mission.
As specialist consultants, we support our customers throughout the planning, steering and controlling of their brand success, in the management of brand portfolios and brand transfer decisions. As part of the capitalization of brand rights, we provide our clients with an objective calculation of brand value, qualified for inclusion in the corporate accounts and suitable for M&A transactions, corporate financing and licensing.
Check out our website for more information and to discover the world of BRAND RATING!
News:
"Only feeling... or real value added for the company?"
BRAND RATING releases paper on brand orchestration and brand capitalisation in the sanitary industry
The article which is published in the RAS Journal deals with the success factor brand in the German sanitary industry and how companies can capitalise their brand values.
Find the article here for Download.
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BRAND RATING introduces itself at the NOMEBA
event 2010 in Wildbad Kreuth
In the framework of the NOMEBA event on July 15th 2010 BRAND RATING reports on monetary brand evaluation as the basis for corporate financing.
Please find the whole agenda and further information here.
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BRAND RATING reports on "Evaluation of Brands" as part of the 
event "Evaluation of Commercial Property Rights" which is conducted
by FORUM Institut für Management GmbH
Please find the whole agenda for the workshop here.
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BRAND RATING is a contributor of the 19th LZ/LBE first
meeting of the year and presents the results of the Markenbarometer 2009
In the framework of the 19th LZ/LBE beginning of a year event for retail and the consumer
goods industry BRAND RATING reports on "Private Labels versus Manufacturer's Brand -
Who Will Win the Race?" and presents the results of the Markenbarometer 2009.
Please find the whole agenda of the event here.
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BRAND RATING and Lebensmittel Zeitung release Brand Barometer 2009
Especially in times of crises the importance of brands becomes even more obvious. The cooperative study between Lebensmittel Zeitung and BRAND RATING shows the importance of brands as a driver for sales and added value. It also emphasises the brand's strategic functions. Furthermore, the study explores options regarding brand accounting and brand's deployment as a credit security.
Please find the corresponding article from Lebensmittel Zeitung here for download.
To purchase the study please follow this link.
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The German Luxury-Ranking - The 30 Top-Brands 2009 
BRAND RATING conducted the German Luxury-Brand-Ranking for the third time. To download the main results, please click here.
The complete article concerning the German Luxury-Brand-Ranking from WirtschaftsWoche can be downloaded here.
The Online-Interview with Alexander Biesalski on the German luxury market is available here for download.
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Best Practice - Capitalisation of Hidden Assets 
The article from "IP-Manager" describes the Sale and Lease Back Method for trademark rights, using the brand Closed as an example.
The article is available here for download.
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IP-Manager: Value-oriented Management of the Asset Brand 
The article explains the general importance and options to utilise the asset brand.
It was published in Prof. Dr. Alexander Wurzer's book "IP-Manager". Please click here for further information.
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Monetary Brand Valuation at Bosch 
Brand management seeks for hard facts
In the future the Robert Bosch Group is planning to grow based on acquisitions. Therfore they need a standardized methodology to evaluate purchase and selling prices of brands in different business segments. Against of this background Brand Rating was supporting the Robert Bosch Group in matters of defining a standardized methodology of evaluating a monetary brand value.
To download the article, please click here.
Don't avoid the monetary brand value
Brand Rating, other brand valuation experts and marketing managers of the Robert Bosch GmbH discussed several advantages of a monetary brand valuation in terms of strategic and operative brand management issues .
To download the article, please click here.
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Industries ranking with substance
Brand Rating releases benchmark-analysis
Brand Rating created a benchmark-analysis about the brand performance of several industries, based on about 300 monetary brand valuations, which was published in the Lebensmittelzeitung (Vol. 48/2008). It is the first rating, which is based on monetary brand valuations, that have been provided in sales order.
To download the article as well as the ranking, please click here.
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Brands as the basis for corporate financing 
Entrepreneurial workshop report
There are no fiduciary securities, but your company owns a strong brand? This gratis workshop showed, how
to evaluate a brand and how to use this in the context of financing growth, on the example of the brand Closed.
To download the documents of the IHK-event 'Financing growth by a brand? The discovered value of reputation, using the example of Closed' dated 11/25/2008, please click here.
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Key factors in the integrated brand management process
Current survey - how to identify weaknesses in your brand management process
Now, the results of our survey in cooperation with the German Markenverband e.V., the BDVB e.V. and BrandMaker about the challanges of successful brand management are available! To download the Executive Summary, please click here. Dou you want to find out more? Please contact us.
Are you top or bottom of the class?
If you want to know, how well your company is controlling the brand management process from strategy to implementation, please check our online-test about the integrated brand management process, in cooperation with the Absatzwirtschaft.
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+++ BRAND RATING is a member of the German research group "IP-Management". The central purpose of this group + is to develop a DIN specification +++
+++ BRAND RATING presents the strategic brand management approach of Standox (DuPont Group) at the 4th Brand + Conference B2B on November 18th 2009 +++
+++ BRAND RATING reports on "Value und Evaluation of Brands" as part of the event "Evaluation of brands, patents + and Know-how, which is conducted by the Confederate Institute for Intellectual Property in Zurich on November + 24th 2009 +++
+++ Up-to-date case about Sale & Lease Back of Brand Rights on the example of the brand Closed,
released in brand eins, no. 3, March 2009 +++
+++ The IDW - Institute of financial auditos in Germany passed the IDW S 5, a standard for valuation of
intangible assets +++
+++ BRAND RATING actively supports the DIN-Institut in the formulation of brand evaluation standards +++
+++ BRAND RATING concludes co-operation with BrandMaker for tool-based implementation of the
Integrated Management Process +++
+++ BRAND RATING is one of the founder members of the G.E.M. Brand Valuation Forum (BVF) in the
German brand association +++
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